Facebook is committed to developing the upcoming generation of young adult social media and utilizing artificial intelligence’s amazing potential as we go toward the future (AI). Over 40 million young adults use Facebook every day in the US and Canada, and the social media platform is changing to suit their demands. Our goal is still quite clear: Facebook is a social discovery tool that makes the world more accessible in both significant and little ways.
Developing Young Adults: A Strategic Priority
Innovative Technologies for Recommendations
We’ve improved recommendation accuracy dramatically by upgrading our Reels and Feed ranking technology to improve user experience. Our new model architecture significantly improves our Facebook Reels pilot by learning from massive datasets in an effective manner. With the goal of delivering the best recommendation technology by the end of 2026, this cutting-edge technology will power our whole video ecosystem and Feed suggestions over the course of the next year.
AI Generation Using Meta Llama
With Meta Llama, we are also creating one of the largest libraries of open models, tools, and resources for generative AI in the world. Users can explore their hobbies more deeply thanks to this technology. For example, Meta AI may instantaneously, with a single click, create a dairy-free version of a recipe for strawberry cheesecake.
Enhancing Video Experiences
Enhanced Navigation in Videos
With the addition of an upgraded fullscreen video player and a slider for navigating through longer videos, we’ve significantly improved our video experience. Global access to this improved player is now possible. Furthermore, year-over-year growth in private video sharing has led us to implement capabilities that enable friends to get videos instantly via Facebook or messaging apps like WhatsApp.
Empowering Creators: New Opportunities
Professional Mode and Monetization
Professional Mode is a new, streamlined offering that is intended for people who wish to post openly and gain popularity. It has drawn more than 100 million daily active users in just 18 months. Our updated payout model now offers creators compensation depending on the performance of their material, increasing the amount of money they can make from all media types—text, video, and photographs.
Conclusion: Facebook's Vision for the Future
Facebook is committed to giving young adults what they want from social media: meaningfully enriching social discovery. Facebook is well-positioned for the future because to its active community, special features that let users act on findings, and state-of-the-art artificial intelligence technologies.
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